![]() ![]() Furthermore, the youth programs Kars4Kids supports promote an Orthodox Jewish lifestyle, which CharityWatch believes compounds the deception perpetrated by the Kars4Kids ads. In CharityWatch’s view, the Kars4Kids ads deceive potential donors by failing to inform them that donated cars will benefit a Jewish organization and kids of Jewish faith. A visit to the “/howtohelp” website displayed at the end of the TV commercial is similarly vague as to how kids will benefit, simply encouraging people to “take action” for the “1.2 million kids leave school without a diploma each year” by volunteering to “mentor, fundraise, advocate or run an awareness campaign.” (This “take action” message likely is a strategic one designed for Kars4Kids to take advantage of an accounting rule that allows charities to report a portion of advertising costs as program instead of fundraising expenses.) When going to the website address shown in the TV commercial, only by scrolling all the way down to the fine print that includes Kars4Kids’ copyright notation at the bottom of the page will donors eventually learn what activities their donated cars support: “Your donation will benefit Kars4Kids, a national organization dedicated to addressing the educational, material, emotional and spiritual needs of Jewish children and their families. Nowhere in the Kars4Kids ads (in most states) does the charity inform potential donors of how their car donations will help kids. An important question potential donors should ask, though, is: Just how much do kids benefit from the cars donated to Kars4Kids? Also, with hundreds of millions of kids in the world, exactly which kids will benefit, and how are those kids helped? The Kars4Kids commercials claim that the charity provides for “quick and easy” pick up of car donations, and that the car donations will in some way be used for the benefit of kids. The TV spot has aired on popular networks such as ESPN and Fox News and has been viewed over 880,000 times on YouTube, with each play of its earworm jingle lightheartedly encouraging people to “donate your car today.” By now, you are probably (begrudgingly) familiar with the Kars4Kids jingle, but just how familiar are you with how Kars4Kids spends the money it makes from all those “kars” that get donated “4” kids? Kars4Kids debuted a TV commercial in November 2014 that features a “specially spruced up” version of the “1-877-Kars4Kids” jingle and “some real kuties jamming away in Kars4Kids’ brand color Hot Pink,” according to a Kars4Kids press release. Described by many as annoying and by as the subject of “widespread, ubiquitous hate,” the catchy advertising jingle for the charity known as Kars4Kids can now be heard not only on radio stations nationwide, but also on major TV networks. ![]()
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